Should You Join Groups on Social Media?
There is always a lot of confusion as to whether you should join groups on social media. Marketing professionals will tell you to do it and with good reason. Groups are a fantastic way to show your expertise and get your name out to the right audience.
Of course, it’s not always that easy. To be successful in groups, you need to invest some serious time and effort, but you know what? It’s worth it.
Whether or not you should join or create groups on social media really depends on whether you’re prepared to be patient, get involved and put it in your social media marketing strategy but if you are, then the world of groups will open up serious opportunities for you and your business.
So, how do you make social media groups work for you? Here’s my top tips.
Don’t be fooled into thinking that you have to join tens of groups to be successful. You really don’t have time for that. Take your time and do your research in to social media groups that really suit your needs.
Look for groups that have a combination of industry experts and potential customers. Make sure they are relevant to what you do and what you want to promote, however, you will not directly sell in these groups but more about that later!
Just choose two or three groups that you feel can really work for you and stick at that.
This is possibly one of my most important tips. There is absolutely no point in joining groups if you’re just going to sit back and do nothing.
Groups are all about giving. Giving advice and tips, answering questions and positioning yourself as an industry expert. How will you do that if you’re not prepared to get involved?
Create posts, answer questions and share your opinions. Don’t be afraid to question other industry experts either. Make sure you are right in what you say but there is nothing better than a good debate (as long as you keep it civil).
Be a leader
Remember, groups are a place to show your expertise. You will often hear me say ‘show people how to do your job so they don’t need you’. That may be a terrifying concept, but the thing is, no-one can do it as well as you.
What will happen is that people will attempt to do things for themselves. They will quickly realise that they don’t have the time or inclination and will look for an expert to help. You are the one who has given them free advice with no wish for anything in return.
You have created trust and shown you know what you are talking about. It’s a no-brainer and groups are the ideal place for this.
You can access groups across different platforms but that doesn’t mean you only have to be connected on the platform with that specific group. If you start to build relationships with people, connect and follow them across the other social media platforms too.
The more they see you, the more trust you build and the more likely they are to do business with you.
Content is key
Groups aren’t just there for you to create content, they are a great resource for you to find content too. Remember that you are in a group with other industry experts so look at their content and decide if it could be relevant to you and your followers.
Check out the engagement. If it’s good, put your own spin on it and use it on your own social platforms. You are all in the same industry, you all get asked the same questions, you just don’t always think of them at the same time.
Also, look for questions. If potential customers are asking questions in those groups, it’s almost guaranteed that your followers will have the same questions. Answer them as ‘top tips’ or ‘question of the week’ or even use them for blogs or vlogs.
Here’s an extra tip. If you’re really savvy and the social media group settings allow it, take ten minutes out every week, look for new members who have joined that week and send them a quick welcome message.
It may be a little stalkerish, but you know what? Your name will register with them straight away. Once you’ve sent that quick ‘welcome to the group’ message, they will remember you, automatically assume you’re a group expert and rely on you for insights.
It’s not about you
This is really important. We talk a lot with our clients about directing content at your followers. Looking at things from their perspectives, not ours. We get caught up a lot in our own expertise and forget that something that seems simple to us, will be so complicated to someone else.
Everything you post in a group should be aimed at the follower. It’s not about the features you can offer, it’s about the benefits. But remember, you’re not selling in groups. That bit is coming soon!!!
Groups are a fantastic place to find other experts in your industry and form relationships and collaborations.
We all know that as small business owners, collaborating and not competing can put you in an extremely strong position so use groups to find like-minded experts who share your core values and approach them for opportunities.
Different platforms provide different ways of working. You will find things are a lot more relaxed in Facebook groups than they are on LinkedIn and you have to find a way that works for you.
When it comes to LinkedIn, one of the most powerful sources of content you can share are blogs and articles. If you have written something relevant to your industry, then share it in a group. It’s a sure-fire way of establishing yourself as an expert.
Here it is. My biggest tip. Groups are not your personal selling space. Unless it has specifically been set up as a networking group that welcomes sales posts
DON’T DO IT
Social media groups are sacred spaces where people come to share knowledge, opinions and get questions answered.
If you are the one who is constantly promoting your own services, you will not be the one they listen to when it’s important. You are also likely to get booted to the kerb by admins so play nice!!
Going it alone
There are benefits to setting up your own groups, but these really do take time and effort. Firstly, you need to get them out there so promoting them needs to be constant. Once it starts to grow, you need to be extremely active.
You can’t rely on group members to keep it flowing. If you aren’t posting, the chances are, no-one else will either.
Be prepared for weeks or even months where you feel like you’re talking to yourself. It will take time before people start to engage with you.
Not every industry will benefit from setting up their own group but the biggest tip I can give is to find an area within your industry where people really need help and then share your knowledge and expertise.
My no selling rule applies here more than anywhere. Your group is a helpful source of valued information and not a place for you to promote your services.
Trust me, clients will come from your expertise and helpful nature. You do not need to sell to get noticed.
It’s all about the social selling. You’ve got this!
You know where I am if you need me.