We often get bogged down with analytics and what to measure on LinkedIn and other platforms and the truth is, there’s very few things that are important. The fact is, it is extremely difficult to measure your ROI when it comes to social media because so many of your clients will...
There is always a lot of confusion as to whether you should join groups on social media. Marketing professionals will tell you to do it and with good reason. Groups are a fantastic way to show your expertise and get your name out to the right audience. Of course, it’s not...
"How do I optimise my LinkedIn profile?" is one of our most common questions and it’s never been more important. You never get a second chance at a first impression and your LinkedIn profile is the first thing that people will look at when they decide whether or not to connect...
We often get asked 'Are hashtags important?' But before we go into that, let me just make it clear that they don’t work well for all social media platforms and they have to be used correctly. There is often a lot of confusion around hashtags and there is nothing worse than...
The thing about Twitter is that many businesses still think it’s not an effective platform for businesses to promote their services. They think it’s too fast or it’s a platform for moaning but it doesn’t get you noticed, so why bother? The problem with that is, it’s simply not true. Twitter is...
Staying social during Coronavirus is so important. All this talk of social distancing doesn't mean you have to distance yourself online. It’s safe to say that we are in turbulent times. I’m already sick of saying that but let’s face it, there’s a lot of doom and gloom out there. Businesses are...
How to be successful on LinkedIn. Now that’s a minefield. Every day, someone asks me ‘How do I get leads from LinkedIn?’ or ‘What do I have to do to get noticed on LinkedIn?’ The truth is. It’s not rocket science. It’s about showing up, being present and doing the right...
Social selling does what it says on the tin. It’s about selling in a socially accepted way. It’s not about throwing out sales messages constantly. It’s about being able to sell yourself without the direct pitch! We all know that social media provides a fantastic sales opportunity for your business but what most business...
We often get asked why stories should be included in your social media strategy. With the constant changes to social media algorithms, it can be hard to keep up. It’s getting more and more difficult for businesses to reach their target audiences with their organic posts but there are certain...
Optimising your social media profile is key to being found by your target audience. It’s not good enough to just set up a business page or a personal LinkedIn profile and hope for the best. So many small business owners ‘set up and run’ when the reality is, unless you put...
Branding is a must for your business yet it's overlooked by many. Small business owners tend to think of themselves as a business and not a brand and that could be the difference between making and breaking your new venture. A lot of people think that brands are the huge, well...
As a small business owner, knowing how to create the best content for your target audience is vital. You may offer your customers solutions through the products or services you promote and sell but not all solutions are for everyone as different people have different needs and wants. Small business...
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