What is blogging and why is blogging for business so important? In short, it's a series of articles that inform and educate the reader and blogging for business can establish you as an industry expert. In any business, there are three types of personalities when it comes to the sales process. Person one...
Hide all you like but video marketing is on the rise and nothing you can do will stop it. There’s no getting away from it. Ever heard the saying ‘If you can’t beat them, join them’? Well, I’m throwing that right at you. Because if you’re not getting behind video marketing,...
Putting the time into finding your target audience is often missed by companies of all sizes. Business don’t put enough time and effort into finding and understanding their target audience which ultimately results in missed opportunities. Knowing who your target audience is and more importantly, understanding how they tick and what...
We often get bogged down with analytics and what to measure on LinkedIn and other platforms and the truth is, there’s very few things that are important. The fact is, it is extremely difficult to measure your ROI when it comes to social media because so many of your clients will...
There is always a lot of confusion as to whether you should join groups on social media. Marketing professionals will tell you to do it and with good reason. Groups are a fantastic way to show your expertise and get your name out to the right audience. Of course, it’s not...
"How do I optimise my LinkedIn profile?" is one of our most common questions and it’s never been more important. You never get a second chance at a first impression and your LinkedIn profile is the first thing that people will look at when they decide whether or not to connect...
We often get asked 'Are hashtags important?' But before we go into that, let me just make it clear that they don’t work well for all social media platforms and they have to be used correctly. There is often a lot of confusion around hashtags and there is nothing worse than...
The thing about Twitter is that many businesses still think it’s not an effective platform for businesses to promote their services. They think it’s too fast or it’s a platform for moaning but it doesn’t get you noticed, so why bother? The problem with that is, it’s simply not true. Twitter is...
Staying social during Coronavirus is so important. All this talk of social distancing doesn't mean you have to distance yourself online. It’s safe to say that we are in turbulent times. I’m already sick of saying that but let’s face it, there’s a lot of doom and gloom out there. Businesses are...
How to be successful on LinkedIn. Now that’s a minefield. Every day, someone asks me ‘How do I get leads from LinkedIn?’ or ‘What do I have to do to get noticed on LinkedIn?’ The truth is. It’s not rocket science. It’s about showing up, being present and doing the right...
Social selling does what it says on the tin. It’s about selling in a socially accepted way. It’s not about throwing out sales messages constantly. It’s about being able to sell yourself without the direct pitch! We all know that social media provides a fantastic sales opportunity for your business but what most business...
We often get asked why stories should be included in your social media strategy. With the constant changes to social media algorithms, it can be hard to keep up. It’s getting more and more difficult for businesses to reach their target audiences with their organic posts but there are certain...
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