Clubhouse – What’s all the fuss about?
You must have heard the hype by now? Clubhouse is tipped to be the next big thing on social media.
Ok, so I will start with a confession. I am always sceptical when it comes to a new social media platform. My first thought is always… will it really catch on or is it another fly by night?
Anyone who knows me knows I still don’t think TikTok will take off!
Ok, so sometimes I get it wrong (although I’m not a fan personally, too many security issues for me) but Clubhouse is something I am 100% getting behind.
This is such a simple concept. Stepping away from all the selfies and false images, this is all about audio. You can’t make yourself look amazing and try to convince your followers that you live an amazing life because apart from your profile picture, there’s nowhere to upload an image.
So, what is Clubhouse all about?
Now, I’m a newbie to this platform so I don’t profess to know it all, but we are being asked a lot of questions about it at the moment so thought I’d share my thoughts and what I’ve learned so far.
Clubhouse is a new social media platform that allows you to follow celebrities, influencers and people in your immediate networking community and listen to what they have to say.
It’s a bit like a platform for podcasts because it’s all about the listening.
Right now, it has an exclusive feel because you have to be invited to join and it’s still in BETA mode. Now, personally, I think this was a genius marketing ploy because how often are you seeing posts from people asking you to invite them or sharing their excitement at getting on (guilty!)
Very clever Clubhouse! You’ve created something that your followers feel privileged to be part of. Give your Head of Marketing a pay rise. They deserve it!!!
When you have been accepted and enter the app, you will be in the hallway. This is where you get a list of rooms that are currently open, and you can join to listen. When you enter, you will enter as an audience member and will be automatically muted. You can only talk if you’re invited to take the stage but more about that later.
You can scroll through the hallway and find a room that looks interesting. You will only see a few to start with but if you scroll to the bottom, click the ‘explore’ button and your search will be expanded.
You can enter rooms where someone is speaking as long as they are open, or you’ve been invited. Be careful here and look out for clickbait. Before you enter a room, look at the title and decide whether or not this sounds like something that will benefit you. Don’t get involved in rooms that are designed to gain followers. It will either get you kicked out or the content will end up seriously winding you up!
Is it worth starting a room In Clubhouse?
Absolutely, yes! And here’s my prediction. This app is going to huge for any business that can add value to its followers. If you want to be heard and need a platform to share your knowledge and get your name out there, this may just be it.
When you start a room, you will be given three options;
- Open – This means that anyone can enter. Whether they follow you or not, if it appears in their hallway, they can come in as an audience member.
- Social – These are for people you follow only and the great thing about this is once you’ve set up the room, you can directly invite them in.
- Closed – Only those you invite will gain access to this room.
When you start a room, you will take the stage (not literally). You are the only one who will be heard (unless you have a co-host) and you will automatically be given ‘Moderator’ powers. This means that you can invite people from your audience to the stage and mute them if you need to. You can also give someone else Moderator status, so they have the same controls.
So, for example, at the end of your session, you can invite your audience to raise their hand if they would like to come to the stage and ask a question. You can then choose who to take questions from and allow them to unmute themselves.
If you find that someone is particularly troublesome, you have the power to put them back in the audience to silence them.
What are clubs?
Clubs are a whole other ball game, and I will do another blog on that in the near future but it’s important to know that you can’t start a club until you have created an open room once a week for three weeks.
I would recommend joining clubs that are of interest to you as you will then be notified if they are planning a room.
How important is your bio?
Like every other social media platform, your bio is really important on Clubhouse. It’s an opportunity to tell your potential followers who you are and what you do.
The first three lines need to catch their attention. If it doesn’t, they won’t read the rest and are unlikely to follow you.
Make it attractive by adding emoji’s (there’s a reason for this) and fill it with keywords.
Why is this important?
Unlike other platforms, this one doesn’t populate hashtags. But it does populate content based on keywords.
For example, if I have social media marketing in my bio and someone searches for people or clubs using those words, my profile will appear in their search. VERY RELATIVE!!!
They can also find you through emojis. In the search bar at the top of the app, if you search an emoji, you will have a list of people who have that emoji in their profile.
It makes sense to fill your bio out with as much info as you can and give yourself the biggest chance to get found.
Can I invite my friends to Clubhouse?
In a word, no! When you first join, you will be given one invitation to use. Note that this person must be in your contacts. After that, you have to earn invites by hosting rooms and clubs so the more active you are, the better.
- BIG FAT WARNING! Do not be tempted to start a train.
You may have heard this term when people are talking about Clubhouse. Basically it means that a group of people get together, one starts the train by inviting the first person on the list and then that person invites the next person on the list and so on.
Great in theory but here’s where it causes problems. Clubhouse takes its content seriously. If you invite someone in who then starts an inappropriate room, they are likely to get kicked out. If that person has invited you into that room and innocently, you join, you are likely to get kicked out too!!
Ultimately, you can’t control other peoples actions and if you don’t know the person you have invited well, you are taking a risk. It’s not worth it!
What’s the downside to Clubhouse?
The biggest downside for me is that it’s currently only available to iPhone users but I’m sure that will change in the future.
To be fair, right now, this is a simple platform. You can’t direct message anyone (so make sure your Twitter and Instagram links are in your bio and tell people to contact you through them). You can’t chat with your followers unless you are on the stage and its basic in its style.
However, it’s new and will develop. These things may come but, in all honesty, they are promoting it as an audio only app so it would really defeat the object.
Do I think Clubhouse is the next big thing?
Yep! At this point in time, I am putting it out there that this could be huge. Don’t get me wrong, it will be filled with a lot of rubbish content but as a business, if used well, this could be huge.
My advice? Sit back, pour a drink and navigate your way around it in your own time but like any other clubhouse, it could be a lot of fun!
You know where we are if you need us.